Strategic Marketing

Your brand is not what you say it is.

It's what everyone else says it is. And you got to earn their attentiveness

 

Your customers are always the centre of our attention - not the owners or investors of your company. We strongly believe that companies who are genuinely interested in getting to know their customers and treat them with respect, are much more likely to succeed. And this will automatically keep their owners and investors happy.

 

Strategic Marketing is often about getting the 4P's of the Marketing Mix right (Product, Place, Price and Promotion). However, to balance it all up, we like to bring in the perspective of the consumers and have therefore added the 4 C's to the mix (Commodity, Channel, Cost and Communication).

 

How well do you know your target group?

Every day companies spend huge amounts of money on marketing and advertising. But only a fraction of these investments can be directly linked to actual sales. There are simply too many different factors affecting customer choice simultaneously, making it practically impossible to isolate an individual marketing initiative.

 

By definition this also makes it very difficult to measure return on investment (ROI). We're sure that a much higher ROI can be achieved if companies studied the consumer decision making process and learned more about the decisive factors triggering purchases and brand loyalty.

Below you will find some Strategic Marketing projects that we have been involved in:

 

  • Product Marketing
  • Vertical and Horizontal integration
  • Market Segmentation
  • Go-To-Market Strategy
  • Brand Development
  • Competitive Analysis
  • Loyalty and Retention Strategies
  • Management of both qualitative and quantitative market research projects (target groups, user patterns, willingness to pay etc.)

 

Please Contact Us for more Information.

 

 

 

 

 

 

 

 

 

We strongly believe that companies who are genuinely interested in getting to know their customers and treat them with respect, are much more likely to succeed.

 

Nordic Representative

Do you need professional presence in the fast-growing and exciting Scandinavian markets? Soundly acts as a committed representative for international companies looking to expand their business in the Nordic countries.

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We are more than happy to share our knowledge and experiences through workshops, talks and seminars. Please Contact Us if you are interested in booking a session.

 

 

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