SELECTED WORK
Previous work spans new markets, business development, partnerships, new services and changing business models.
The examples below highlight the kinds of situations Soundly Consulting has been involved in and how we contributed. Some clients and assignments remain unnamed where appropriate.
Mapped the market, identified and approached potential partners, shaped the proposition and supported negotiations. The work resulted in partnerships with several international media companies.
Helped launch and grow the service in the Nordic market. The work covered pricing, forecasting, partner development and negotiations, resulting in agreements with five telecommunications operators as well as joint initiatives with various advertising partners.
Worked on the business side of connected infotainment services, including market benchmarking, pricing, sourcing, agreements and technical requirements. The work helped create a stronger commercial foundation for these services at Volvo Cars.
Worked with investment cases, audience and market analysis, segmentation, distribution, affiliate partnerships and content strategy across television, streaming and over-the-top (OTT) services, including subscription video on demand (SVOD). Soundly also brings an informed understanding of how connected TV (CTV), advertising-supported video on demand (AVOD) and free ad-supported streaming television (FAST) are reshaping the market. Experience drawn from work in organisations such as Discovery Networks, Virgin Media, Boxer, Telia, Sappa and Fox Networks.
Helped a large Swedish digital marketplace develop its advertising sales lifecycle and ad operations, from prospecting and pitching to onboarding, campaign delivery, optimisation, reporting and renewals. Also supported a subcontractor with customer-service strategy and operations.
Helped evaluate a business case for a new Swedish news channel intended to operate in collaboration with a large international media player. The assignment involved summarising and analysing the operating costs, and recommending the feasibility of the project based on the findings.
Helped Gothenburg Film Studios and GötaFilm develop film and television production concepts. The work included financing, sponsorship, rights, partnerships, contracts and distribution, as well as sales and development within music and events.
Helped organisations develop new business areas, offers and ways of working. The assignments have ranged from business planning and B2B growth to change initiatives and commercial agreements — usually combining an outside perspective with practical involvement.
TRUE PROFESSIONAL
“True professional with a flexible mindset that can move between different business areas and forming business and product strategies which takes the perspective of the customer and user need.”
Peter Tyreholt
Appello / Visiba Care
GREAT VALUE
“Soundly has been of great value in analysing our needs, potential and challenges. Soundly was an important tool when devising strategies and plans for our respective business areas”
Paul Blomgren DoVan
Gothenburg Film Studios
CREATES POSITIVE ENERGY
“Creates positive energy and is a motivator to others. Combines strategic thinking with business development skills and hands on operational skills”
Magnus Rehle
Telia / Growth Consulting
EXCELLENT
“Carried out strategic planning and procurement in an excellent manner. I'm pleased to leave my best recommendations”
Anders Frostberg
Volvo Cars
Tell me what you are trying to achieve and where the challenge lies. A first conversation is simply a way to understand the situation and see whether Soundly Consulting can be useful.
Copyright © 2026. All rights reserved.
